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Eating well in pregnancy
Infant feeding
Eating well birth to five


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First Steps Nutrition Trust is an independent public health nutrition charity that provides information and resources to support eating well from pre-conception to five years.

"Scientific and factual?"
A review of breastmilk substitute advertising to healthcare professionals


This new resource aims to support healthcare professionals to challenge those that take breastmilk substitute advertising to explain why they are happy to promote information that is not ‘scientific and factual’.  Promotion may be through advertising in magazines and journals, at study days, conferences, training workshops or through professional organisations. We hope it will also stimulate healthcare professionals to be more critical of marketing materials and to review the scientific data for themselves and come up with their own conclusions on whether the data presented is in fact helpful. More information on how you can challenge this advertising can be found by following the link to the publication here.

Our Resources:
logo Are put together by nutrition experts, are regularly updated and are reviewed by policy makers, health professionals, independent experts and users

logoCan be used in UNICEF Baby Friendly settings

logoAre available as free pdf downloads and can be used by anyone in their work promoting better public health
Our Mission
logoTo ensure that everyone working to support mums-to-be and young families has access to independent, expert and practical 'eating well' resources.

We provide up-to-date information on infant milks for sale in the UK, promote eating well sustainably, manage the Action on Additives campaign and support the welfare food scheme through the Healthy Start Alliance.

Registered Charity No: 114640