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Eating well in pregnancy
Infant feeding
Eating well from birth to five


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About First Steps Nutrition Trust

Everyone who works at First Steps Nutrition Trust feels passionately about the need for better information and support for good nutrition – and good food – from pre-conception to five years.

First Steps Nutrition Trust is virtual, with no offices or full-time staff, and is supported by generous individual donations. All the work we do at First Steps is open access for use by anyone working in public health, particularly midwives, health visitors, nursery nurses, children’s centre staff and those working in health and social care in Local Authorities.

First Steps works with and supports a number of organisations including Unicef UK Baby Friendly Initiative, The Institute of Health Visiting, HENRY, Baby Milk Action, The Baby Feeding Law Group, Sustain, Eating Better, The UK Food Poverty Alliance and Food for Life.

Our Patrons

Jamie Oliver MBE

Jamie Oliver MBE

Jamie is a chef and campaigner who has a particular interest in good food for children, and food education. He has been given awards from the Harvard School of Public Health and the RCGP for his work on tackling childhood obesity. He also set up Food Revolution to make practical food education a compulsory part of every school curriculum across the world.


Patti Rundall OBE

Patti is the Policy Director at Baby Milk Action and co-chair of IBFAN’s Global Council. She is an indefatigable campaigner for safe infant feeding and the protection of all infants from irresponsible marketing of breastmilk substitutes as well as a global campaigner for conflict of interest free public health policy making.

Patti Rundall OBE


Professor Annie Anderson

Professor Annie Anderson

Annie is a public health nutritionist based at the University of Dundee who has a long academic pedigree in supporting good nutrition in infancy and the early years. She sits on the SACN Maternal and Child Nutrition panel and has a particular interest in cancer prevention and behaviour change, running the Scottish Cancer Prevention Network:


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Our Director

The work of the Trust is managed and co-ordinated by Dr Helen Crawley who is a dietitian and public health nutritionist with over 30 years experience in public health nutrition across the lifespan. Helen has worked in Government, academia, research and the NGO and charitable sector promoting good nutrition for vulnerable population groups.
Dr. Helen Crawley
Helen was the Science Director at Caroline Walker Trust for many years and wrote national guidance on standards for food in schools, early years settings and residential care settings for adults and children. She currently has an honorary research fellow post at City University London, sits on the WHO Scientific and Technical Group on the inappropriate marketing of foods to infants and children, the CODEX e-working party on follow on formula standards and the NICE panel on maternal and child nutrition.


Our Trustees

First Steps Nutrition Trust has four Trustees

Dr Amy Brown Dr Amy Brown is an Associate Professor in the Department of Public Health, Policy and Social Sciences at Swansea University, where she leads the MSc in Child Public Health. A psychologist by background, Amy has published over 60 papers exploring the psychosocial, cultural and political factors that affect decisions around infant feeding, particularly breastfeeding, introducing solids, and responsive feeding styles. In 2016 she published her first book 'Breastfeeding Uncovered: Who really decides how we feed our babies', followed by her second 'Why Starting Solids Matters' in 2017. She is a regular Huffington Post blogger, aiming to change the way we think about breastfeeding, mothering and caring for our babies.
Rob Percival Rob Percival Rob Percival is Policy and Campaigns Manager for Food for Life at the Soil Association. He leads the Out to Lunch campaign, which is working to improve children's food at popular high street restaurant chains and at visitor attractions. He also coordinates the standards committee for the Food for Life School and Early Years Awards, and leads Food for Life's policy work on obesity, sustainable diets, and children's food.
Sian Robinson Siân Robinson
Professor Siân Robinson is Professor of Nutritional Epidemiology within Medicine at the University of Southampton.

Siân completed a BSc in Nutrition and a PhD, at Queen Elizabeth College, University of London. Siân is responsible for the nutritional components of large UK cohort studies focusing on nutrition across the lifecourse with a particular focus on early life influences on growth and development.
Anna Rosier Anna Rosier Anna is the Campaign Director for the Organic Trade Board, which aims to grow sales and encourage production of organic food within the UK by delivering a generic marketing campaign. Previously Anna worked at Organix, the organic baby & toddler food business, as MD from 2006, She continues to support organisations to make change happen in children's food in partnership with others with the same mission and has a particular interest in the quality of food served to children and in ensuring food colours that may impact on children's behaviour are removed from the food supply chain.
Marjon_Willers Marjon Willers Marjon is the specialist dietitian for schools and early years in Islington, where she works as part of the health and wellbeing team supporting schools and early years to develop a health promoting environment and adopt healthy food provision. Marjon is also a co-director of the Health Education Trust, the charity which developed the School Nutrition Action Groups and is a national partner of Food for Life supporting the whole school approach, food policy, consultation and engagement.

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Registered Charity No: 1146408