Reviews of claims made for infant milks or ingredients

Claims made for infant formula, ingredients and formulations

This document provides a summary of some of the claims made for infant formula, ingredients or formulations over the past three years. New regulations restrict the claims that can be made for infant formula, but it is interesting to review those that have been made and the evidence that was provided to support these claims and statements.

“Scientific and factual?”

A further review of breastmilk substitute advertising to healthcare professionals

This report looks at adverts for breastmilk substitutes seen in publications for health professionals in 2018/2019. As with the previous report we look at the claims made, the evidence provided to support the claims and provide a critique of this to demonstrate that in our opinion, many of these adverts do not provide independent expert scientific and factual information.”